Personal data
We treat your personal data with the utmost care and guarantee that your customer data is only used by Morgan Madison and its affiliates. Morgan Madison and its affiliates will not, without your consent, disclose information about you except as required by law, as required in connection with your order for a product or service, or as Morgan Madison believes is necessary to protect and defend the rights or property of the store and its affiliates. Payment transactions (card and direct payment) are handled by our payment partner Klarna to ensure a fast and secure payment. Klarna is PCI-DSS certified (Payment Card Industry Data Security Standards).

This Privacy Policy sets out what information Morgan Madison collects and how it is used. By accepting the policy on Morgan Madison’s website (hereinafter referred to as the “Site”), in connection with the purchase or submission of data, you agree that we process your personal data in accordance with the text below.

Morgan Madison AB, 559173-6615, Pålsjö Slott, Dag Hammarskjölds väg 79, 254 33 Helsingborg, Sweden is the controller of your personal data.

Personal data we process
By registering and/or placing an order, you consent to Morgan Madison AB and its affiliates collecting and using information about your purchases and the contact details you provide. The data is stored and used to enable us to fulfil our obligations to you and to ensure that the purchase process is as smooth as possible for you. This means that information about you is also passed on to our billing partner Klarna and the relevant logistics partner.

On 25 May 2018, the new European General Data Protection Regulation (GDPR) came into force. In short, the law deals with the protection of private data and aims to counteract the mass collection and dissemination of personal data. When you as a customer place an order at the checkout, you will be informed that the personal data will be stored, why it will be stored, who can access the personal data and what possibilities you have as a customer to access and influence our processing of your personal data. You must consent to your personal data being stored in order to complete an order.

Morgan Madison AB will process the personal data that you provide or have provided to us for the purpose of administering your purchases and fulfilling our obligations to you as a customer. Morgan Madison processes the following personal data:
Personal number
First and last name
Email address
Purchase, payment and order history
Delivery address
IP address
Telephone number

How we use your personal data
The personal data collected may be used for identification, direct marketing, customer surveys, newsletters and statistical purposes. The data may also be used for mailings, text messages and e-mails, as well as for marketing and information by telephone if you have not objected to this. You may contact us at any time to stop any such marketing to you as a customer.

The data may also be used to analyse purchasing habits with the aim of providing you, the customer, with relevant information, an improved online experience on the Website and customised information for marketing purposes. Processing for the purpose of improving payment solutions and payment processes may involve processing where your personal data, including. your personal data, is transferred to other companies within the Morgan Madison Group and third party providers for analysis purposes. Your personal data may also be combined with data from other registers, such as credit registers.

Your personal identity number may be processed in connection with purchases on behalf of (or as a result of requests from) payment and credit companies that need it for credit reporting purposes.

The use of the data may result in interconnection with other registers located inside and outside the EU. This may also involve personal data being transferred to, and processed by, other companies within the Morgan Madison Group and associated partners for the above purposes in accordance with applicable laws and regulations. The data may also be collected or shared with authorities or our partners for purposes such as. printing and distribution, as well as payment intermediaries and credit companies for payment or credit information. Morgan Madison always takes the utmost care on such occasions.
By accepting the policy on the Website in connection with the purchase or submission of data, you agree that your personal data may be transferred to countries outside the EEA.

If all or part of Morgan Madison’s business is sold or integrated with another business, your personal data may be disclosed to our advisers, potential buyers and their advisers and passed on to the new owners of the business.

How do we protect your personal data?
In order to keep the personal data we process safe, we have taken several security measures: we have implemented security procedures and technical and organisational measures to protect your personal data, such as browser certification technology. Furthermore, we have appropriate firewalls and anti-virus software to protect and prevent unauthorised access to the network. Access to the areas where personal data is stored is restricted and employees are required to be identified for access.

Morgan Madison also uses, among others. SSL (Secure Socket Layer) which is a protocol for the secure transmission of data over the internet (or over other networks). As a customer, you need to check that SSL is not turned off in your browser settings.
In order to prevent unauthorised access when processing your payment or credit card number, one-way encryption is also used.

How long do we keep your personal data?
If you agree to be a registered customer/member of Morgan Madison, we will keep your data until you unsubscribe yourself – you can do this at any time. If you have not registered as a customer/member, we will keep your customer details for as long as necessary to enable us or our partners to fulfil our obligations to you, for example in relation to delivery or warranty commitments.
Your data will never be stored for longer than permitted by applicable personal data legislation.

Accessing, updating and correcting your personal data
As a customer, you have the right to request a register extract from our system where you can see what personal data is registered with us and what it has been used for. You also have the right to ask to be forgotten, which means that we anonymise you as a customer so that it is no longer possible to identify who you are. Please note that there are other laws that may affect the anonymisation process, e.g. accounting law. It regulates how long accounting information needs to be kept, which is essential for tracking business events such as invoices, annual reports, etc.

You have the right, under applicable personal data legislation, to be informed once per calendar year, free of charge, of which of your personal data are being processed, regardless of how they have been collected. You may obtain access to this information by submitting a written request to us. This request must be submitted by post – signed by you personally – in accordance with the applicable personal data legislation. Requests are sent to the physical address indicated on the Website and cannot be sent by e-mail.

As a customer, you also have the right to have your information corrected if you wish. For the processing we carry out based on our contract with you, you can request that the data you have provided be transferred to another controller
(s.k. data reporting). Regarding marketing, we at Morgan Madison will never direct advertising via email, letter or telephone to you as a customer unless you have given your consent to it. This is in line with the fact that you as a customer have the right to restrict the processing of your data, i.e. you as a customer also always have the possibility to unsubscribe from any advertising mailings, even if you have previously consented to this.

We want to make sure that your personal data is accurate and up to date. If any of the information you have provided changes, e.g. if you change your email address, name or payment details, you can update these by sending us an email. You can request the rectification, blocking or erasure of your personal data at any time.

If you have objected to direct marketing, your personal data will not be processed for this purpose. You have the right to withdraw your consent to the processing of personal data at any time. You can choose to limit the withdrawal to only parts of the processing, for example that relating to direct marketing.

Morgan Madison’s website may contain links to other websites. This Privacy Policy applies solely to Morgan Madison’s website. When you are linked to other websites, you should read their respective privacy policies. Morgan Madison is not responsible for how other websites process your personal data.

Changes to the Privacy Policy
Morgan Madison reserves the right to make changes to this Privacy Policy at any time to the extent that such changes are necessary to address disruptions or to comply with new legal or technical requirements. Any changes to this Privacy Policy will be posted on the Site.

About cookies
Morgan Madison’s website uses cookies – small text files that are stored on the visitor’s computer and track their activity on the website. Morgan Madison uses both permanent cookies, which are stored on the computer for a fixed period of time, and session cookies, which are stored temporarily during the visitor’s stay on the Site.

How we use cookies
Morgan Madison uses cookies to improve the Site and to facilitate the visitor’s stay on the Site. No personal information is stored, but the files are only used to map visitor behaviour so that the website can be made more relevant to you as a customer.

How to opt out of cookies
You can choose not to use cookies anymore by adjusting your browser settings. Depending on the browser you use, this can be done in different ways. If you are using a PC, you can delete cookies with the shortcut [CTRL]+[SHIFT]+[Delete]. If this does not work or if you are using a Mac computer, you will find instructions in your browser.

Please note that some of the site’s features are limited if you opt out of cookies. For example, it is not possible to make a purchase without cookies.